RiTE is True Expression
RiTE MEDIA is the creative production and technology house for inventive storytellers, filmmakers, and visual engineers who push the unimaginable.
10-year industry leader in content creation for branded content, feature films, episodic, music videos, as well as musical event installations. Immersive storytelling is in our DNA.
R&D house with an emphasis in virtual production, MOCO / automation, high-speed cinematography, bespoke creative lighting solutions, and SFX / rigs & design.
We love what we get to do every day; work with fellow artists, brands, production studios, and tech manufacturers in designing, iterating, and executing compelling ideas.
HAVEN OF CREATIVE ENERGY
RiTE MEDIA was born of naive inventive passion. In the summer of 2010, a small bastion of young creatives with a blend of right and left-brain talents banded together with the common thread of telling unique stories, leveraging the world’s most leading-edge technologies. 13 years later, through the power of team synergy, RiTE continues to explore the unseen in art and technology while nurturing a true content-creating community in Georgia and beyond.
For creative brands & collaborators with a thirst for bold content that ignites every sense, we translate what matters into actionable production steps; empowering storytellers with curated teams and tools to materialize imagination.
This is a project close to our hearts — we wrote, directed, and produced a short music film for Lee Daniels’ TV show STAR – probing the difficult subject of police brutality in communities of color. This story chronicles the cyclical nature of police-related violence in poor neighborhoods where both sides live in fear. We [beat by beat] choreographed the fatal encounters; capturing them using the cutting edge of motion control robotics and high-speed cameras to illuminate those critical 3-second moments.Our hope is this film bridges the conversation gap and generates meaningful and productive dialogue around the subject of police brutality in America.
The Future is Now
The holidays are finally upon us, and we’re excited to unveil our newest virtual production short, ‘THE FUTURE IS NOW.’
We love shooting narrative shorts as a means of challenging our creative and R&D teams. This one involved shooting 4 seasons – morning/noon/night, all within our 2 day shooting schedule; adding real-time animations, DMX lighting, and robots. HUGE thank you to our talented cast, dedicated crew, and supportive Atlanta community.
Being immersed in story is no longer just the end goal.. with Virtual Production we can be fully immersed as we CAPTURE story. Director TK McKamy had a surrealistic vision that called for this new method of filmmaking -and importantly, he had the trust of Lauren Alaina and Lukas Graham to visually translate their powerful duet.
What Do You Think Of? is the latest use case in our now four-year research and development journey to Smart Stage, and we’re so proud to have the opportunity to build new worlds and tell new stories. THANK YOU to our incredibly talented and devoted RiTE team -without you guys, none of this is possible!
Helping craft a new visual for one of the most iconic musicians of all time is beyond an honor and privilege. Tom Petty’s music has been a uniting bedrock of American culture- bringing people together for generations. This short story, written and directed by Warren Fu and staring Lauren Cohan is latest fairytale in the legendary Tom Petty catalog. We hope this lives up to Tom’s legacy and provides a light-hearted moment in what has been such a challenging year for so many. Thank you to our Atlanta film community for accepting the challenge!
-Director: Warren Fu
–Co-Pro Partner: Partizan Entertainment
–EP: Julie Fong, Sara Nix
–Producers: Jona Ward, Paris Schulman, Sam Green
–DP: Tom Banks
–Production Designer: Taylor Wynn
–Art Director: Eliza Chance
–Editor: Doobie White
-Alice: Lauren Cohan
–Tiny/Biggie: Warren Fu
–Organizational Guru: Meagan Kong
-Smug Date Guy: AJ Jones
-DJ Date: Danielle Lyn
-Handsome Model Date: Will Poston
-Production Supervisors: Mike Fecadu, Carlos Velasco
-Asst Prod Supervisor: January Knight
-1st AD: Matt Goodwin
-1st AC: Neil Deerman
-Gaffer: Ben Lambeth
-Key Grip: Gabe Pippas
-360 Cam/BTS: Nick Tabidze
-Character Concept Designs: Warren Fu
-Tiny/Biggie Fabricator: Hex Mortis
-Fabrication Asst: Marti Wheeler, Rik Hayes, Tonilee Marrone
-Storyboards: Brian Essig-Pappard
-Location Manager: Brian ‘Bfree’ Freedman
-Location Asst: Marcy McKenzie
-Compliance Asst: Keith Pearson
-Set Medic: Tereasa Lakes
-Production Accountant: Parker Thomson
-Key Set PA: Jacob Price
-PAs: Thanie Wijaya, Mia Rose, Jill Christerson, Simone Kilgore
-VFX: Digital Axis Visual Effects Company
-Post Production: Therapy Studios
For all you Cyberpunk 2077 fans, we teamed up with director Mike Diva of Lord Danger in capturing Run the Jewels doing their thing for this insane project “No Save Point”. This project was highly collaborative and pushed our BOLT Cinebot to it’s maximum speed and agility.
It’s been nearly 6 years since we rescued Rocco from his incredibly repetitive work at a car manufacturing plant. Since then, our robotic family has grown to include Bolt and the many specialty rigs we build to accomplish our flavor of visual voodoo. Today, we are proud to welcome BOLT Jr.+ and UR bot; all fully integrated w/ MRMC’s premier motion control software, Flair 7. Welcome to the family little ones.
Part one of a two-part abstract visual for the synth pop duo, GGFO. This project is Colin Michael Quinn’s solo directorial debut. Colin initially wrote the concept while falling for the woman who would be come his future wife; inspiring many of the themes running through both music videos. “Change” is shot mostly in-camera, using macro photography, motion control and liquid chemistry to achieve the sky/planet effects.
Part two of a two-part abstract visual for the synth pop duo, GGFO. Like “Change,” “Touch” is shot mostly in-camera, using macro photography, motion control and liquid chemistry to achieve the sky/planet effects. To bring the planet’s atmosphere to life, Colin Quinn (Director and Cinematic Engineer) mixed thera fluid, milk, and paint in a petri dish, and shot it using a macro lens on our BOLT. For the live action planets, the first scene is shot on a giant lime deposit located conveniently behind our studio and the dance scenes were shot inside of a marble quarry in rural Georgia.
Reel features work across Food, Beverage, Sports, Apparel, Industrial, and Beauty. All images are captured with a Phantom Flex4K with some MOCO elements and triggerable events. Special thanks to all of our production friends and agency collaborators who helped make these brand images possible.
Reel features Motion Control work captured on the BOLT with a variet of cameras: Phantom Flex4K, SONY Venice, and Alexa Mini. Special thanks to all of our production friends and agency collaborators who helped make these images possible.
Our challenge in making this piece: how do we explore the unseen within Bally’s 1851 artisan heritage in a riveting fashion while staying true to the brand identity? In bringing this to life, we captured the shoe building process practically with our micro precision BOLT arm. We achieved tight action shots to convey meticulous, artisan touch; tying it all together with a custom rhythmic and symphonic score to run as a thematic music build.
The beauty of automation is the unseen magic that takes place when multiple triggerable events happen simultaneously to frame precision. Pergo wanted us to stress test their flooring in multiple scenarios, so we did just that – having our cowgirl rope lemonade, chess board falling, garden equipment tumbling, water balloon fighting, pots splashing, dogs mud tracking, and toy car racing – all captured using an actuators timed with the BOLT arm move and shot on our Phantom Flex4K
To make this performance by A Boogie Wit Da Hoodie visceral and memorable, we submerged a baby grand piano in a diving pool and had him literally perform underwater. This was challenging for many reasons, one being that the baby grand did not want to sink; it was continuously turning on its side. After a long wet day full of safety divers, underwater enclosures, mermaids, and bubble machines, we got the performance we imagined!
Director: The RiTE Brothers (Colin Michael Quinn, Justin Dombrowski)
Executive Producer: Paris Schulman
Line Producer: Sam Green
Postproduction: The RiTE Brothers
Label: Atlantic Records
Pursuit of the Unseen
Curiosity-driven research provides the gateway to powerful, interconnected and immersive production methods where any idea can be realized on-demand.
Virtual Production (VP) has forever changed the filmmaking landscape; streamlining the entire production process AND liberating creative limitations. VP is the integration of real-time gaming engines with a powerfully interconnected, controllable, and immersive production stage – where any world can be realized on demand.
Motion Control (MOCO) is the use of precisely controlled robotic systems to execute a complex series of timed movements and triggered events. Applications range from ‘tabletop’ product shoots to live-action filmmaking. We now have even greater integration with Virtual Production. Check out our family of robots (BOLT, BOLT Jr+, UR 10 Bot)
The holy grail of high-speed cinematography, the Phantom Flex4K cinema camera is capable of frame speeds that range from standard frame rates up to 1,000 frames-per-second at 4K and almost 2,000 fps at 2K resolution. High-speed cinematography integrates seamlessly and beautifully with motion control to create powerful, mind-blowing imagery.
We fabricate unique rigs to execute magical unseen moments, scaling from a tabletop to giant tentpole films. By automating trigger-able events, we create practical in-camera FX that look like CGI, but more cost efficient and visceral. It’s the special sauce gluing our Virtual Production, Motion Control, and High-Speed Cinema together into an inter-connected ‘smart stage’.
TK McKamy Reel 2021
What Do You Think Of | Lauren Alaina ft. Lukas Graham
Tanqueray | Sunshine in a Glass
TK McKamy born January 17, 1983) is an American film director, screenwriter, and editor known for directing music videos. TK was born in Stone Mountain, Georgia and raised in the small town of Nicholasville, Kentucky.
TK is fearless in the pursuit of engaging audiences through his storytelling ability and effectively adopts emerging technologies like Virtual Production in his creatives. Not only does TK have a proclivity for detail-oriented storytelling, he is also an excellent communicator and gives his talent the tools and resources they need to exceed expectations on set.
As a director, TK has worked with some of the world’s largest brands including Nike, Coca Cola, Toyota, Warner Bros, and many more. His ability to weave narrative in music videos has garnered TK with two CMA Music Video of the Year awards.
Director Reel | 2022
Ryan is a narrative writer / director with expertise in stunts, drama, comedy, and cinema tech. His genre-bending work explores social and cultural topics, while immersing audiences in fresh, engaging worlds filled with vibrant characters.
Ryan collaborates with world-leading puppeteers, creature performers, and action designers on projects around the globe. He’s built and managed several international teams from the ground up, and has adventured to 30+ countries.
Ryan brings his expertise and enthusiasm to leading brands, films, animations, and immersive experiences.
With RiTE Ryan has applied motion control, high speed, and virtual production to further elevate his work.
A member of SAG-AFTRA, Ryan has performed on several of the highest grossing projects of all time : The Walking Dead, Stranger Things, Spider-Man : No Way Home, etc.
Director's Reel | 2022
Nika Tabidze is the son of Georgian immigrants and was raised in a small farm town in West Virginia. Experiencing the world from the lenses of his community and family, he sought to bridge the gap in conversations between juxtaposing forces. Nika graduated with a Bachelor’s degree in Biology and a Master’s degree in Journalism from West Virginia University. During his time there, he created a theatre organization where he directed and produced sold out shows that focused on diversity and inclusion while also directing short films that screened at the Cannes Film Festival. Nika enjoys incorporating bleeding edge technology in his work to find new perspectives and currently works at RiTE Media in Atlanta where he directs music videos, documentaries, and virtual productions. Nika also actively co-manages ROSTER ATL, an organization dedicated to providing experience and resources to young filmmakers.
Adam Feuerman is an American cinematographer based in Los Angeles, California. Early in his career he earned a reputation for making the most out of tough shooting situations. His run and gun roots soon paid off with fast-paced commercial productions around the world. Adam now possesses that rare combination of art and efficiency, solving production challenges quickly while creating beautiful imagery.
Experiences by Design
Visual Engineering Reel
Colin Michael Quinn grew up in Georgia where, as a child, he developed an affinity for motion pictures and technology. His love for film and the pursuit of the inner workings of all things led Colin on an incredible journey, starting with production design, and continuing into post production, cinematography, and directing.
Colin Quinn has made himself a force of nature on set; innovating and integrating new technologies with classic elements of filmmaking, which has made Colin one the most proficient and prolific Cinematic Engineers and Motion Control Operators in the world.
His experimentation never stops. When not on set, you can find Colin building remote control catapults, 3D printing macro lenses, making custom LED lights and mounting flame throwers on robots.Colin is working hard to push the envelope further as RiTE Media dives deeper into the realm of Virtual Production.
Luc Delamare is a Los Angeles based Director of Photography whose initial passion for film developed as a self taught Visual Effects Compositor. Born in Silicon Valley, Luc Delamare grew up splitting his time between his hometown of Los Altos and Southern France. After studying graphic design and film production at the Freestyle Academy of Communication and Arts Technology, Luc moved to Los Angeles to attend the School of Film and Television at Loyola Marymount University where his passion for cinematography grew.
Following his formal education, Luc has built an extensive portfolio that encompasses a diverse array of formats and genres, including feature film, documentary, web series, music videos, and now virtual production. Luc’s commercial DP work has featured personalities such as Olivia Munn, Alex Morgan and Canelo Alvarez. As a VFX supervisor he has worked with various clients including Apple, NASA, Western Union, Vivo, and 20th Century Fox.
Outside of film, Luc is a self-proclaimed “closet-musician,” loves typography, and draws inspiration from his favorite painter, Rembrandt.
Virtual Camera Mimic
For over 20 years Kevin Christopher has been honing his skills in Animation, Visual Effects and Editing. His passion for great storytelling and his unlikely background in architecture and engineering has brought a unique skillset to virtual production. As an award winning editor he knows what it takes to remove the words “fix it in post” from the production lexicon.
Prior to serving as the Solutions Architect, and Post Production Supervisor Kevin spent years providing editorial services for clients such as Home Depot, Coca Cola, and Turner Classic Movies. Kevin has worked on film restorations of feature films as well as creating and designing DVD and Blu-Ray’s for distribution. Kevin even worked on the 10 disc set of the Dragon Ball Z – Frieza Saga.
Kevin’s goal is to move much of VFX from Post production to Pre Production so that what’s captured in camera is as dynamic as possible and allows the actors to feel as if they were in the environment, thus creating the most genuine performance possible.
Pergo | Floor Stories
High Speed Reel
Justin Dombrowski is a director, cinematographer, and phantom technician based in Atlanta, Georgia and surrounding areas. His work consists of feature films, television shows and commercial productions that are watched at a global scale. Some of his specialties are motion control, High speed photography and tabletop/ macro shooting. Justin has won cinematography awards for short films and music videos with some of his projects having hundreds of millions of views online. He collaborates with some of the most prolific and influential filmmakers working today.
Impact Through Art
As artists, we hold the power to shape society. With this
power comes great responsibility and accountability. Beyond
simply telling great stories, we are driven by our burning desire to
lower the barrier of entry to premium filmmaking for the
indie stage; pushing the boundaries of what’s creatively possible.
THE FUN PART
We embolden our team by bringing together multi-disciplined experts early in the challenge. We believe the best results are achieved with open-minded, fluid, iterative processes and rigorous candor. And of course we relish the journey because it’s fun and we love what we do!
Tel.: +1 (404) 647-4610
3133 Continental Colony Pkwy SW
Atlanta, GA, 30331, United States