Recent Projects
For brands and creatives who crave bold immersive content, we translate big ideas into reality. We break down ambitious visions into smart, actionable production steps – equipping storytellers with the right tools and teams to bring imagination to life.
By integrating innovation early in the creative process, we translate brand ideas into captivating visuals that stay true to their core message.
In this video, we take you behind the scenes of our recent collaboration with Sonic. Faced with the challenge of creating five commercials under a tight timeline, we turned to virtual production—a game-changing technology that bridges creativity with efficiency.
We took a real tabletop commercial brief using a burger as our product, shot it traditionally, and then trained a locally trained generative A.I. model (a LoRA) using only client-owned assets—no scraping, no shortcuts. And we documented everything: what worked, what failed, and what surprised us.
Join us as we showcase our journey into virtual production, the new standard for filmmaking, and unveil the discoveries that make it the next medium for telling more immersive stories.
Our challenge in making this piece: how do we explore the unseen within Bally’s 1851 artisan heritage in a riveting fashion while staying true to the brand identity? In bringing this to life, we captured the shoe building process practically with our micro precision BOLT arm. We achieved tight action shots to convey meticulous, artisan touch; tying it all together with a custom rhythmic and symphonic score to run as a thematic music build.
The Future is Now
The holidays are finally upon us, and we’re excited to unveil our newest virtual production short, ‘THE FUTURE IS NOW.’
We love shooting narrative shorts as a means of challenging our creative and R&D teams. This one involved shooting 4 seasons – morning/noon/night, all within our 2 day shooting schedule; adding real-time animations, DMX lighting, and robots. HUGE thank you to our talented cast, dedicated crew, and supportive Atlanta community.
Reel features Motion Control work captured on the BOLT with a variet of cameras: Phantom Flex4K, SONY Venice, and Alexa Mini. Special thanks to all of our production friends and agency collaborators who helped make these images possible.
Reel features work across Food, Beverage, Sports, Apparel, Industrial, and Beauty. All images are captured with a Phantom Flex4K with some MOCO elements and triggerable events. Special thanks to all of our production friends and agency collaborators who helped make these brand images possible.
Step into the energetic world of Men’s Wearhouse with “Morning Routine”—an ad that masterfully combines style, precision, and innovative filmmaking. Shot on the bustling streets of Atlanta, this production brought together a large crew and cast to execute a series of coordinated, high-impact moments. Using cutting-edge motion control and automation, every scene was meticulously choreographed to highlight the modern man’s morning ritual.
One standout sequence features a motorcycle rigged on a rail, seamlessly blending technology and creativity. As the bike races by, a laser-triggered hydrant burst in the background adds an unexpected, dynamic twist—underscoring the campaign’s commitment to pushing boundaries in both storytelling and technical execution.
Immerse yourself in the dynamic world of Ketel One with this tabletop spot, shot in a vibrant bar setup that brings every detail into sharp focus. Using motion control, high-speed capture, and macro cinematography, this video transforms ordinary moments into an experience. Every frame is meticulously crafted—from the glint of ice in a glass to the subtle play of light on polished surfaces—revealing the refined textures and bold character of Ketel One. This innovative approach not only highlights the spirit of the brand but also celebrates the art of precision filmmaking in a lively, authentic bar atmosphere.
Joe Jonas trades the stage for the screen in this spirited campaign video for Tanqueray. In a playful twist on traditional weather forecasts, the pop sensation moonlights as a charismatic TV weatherman, delivering a forecast of brighter, sunnier days ahead. With his signature charm and a dash of humor, Joe blends style with a tongue-in-cheek nod to the refreshing allure of Tanqueray. This clever campaign mixes high-energy entertainment with a message of optimism, inviting viewers to toast to sunnier times and savor life’s unpredictable moments—all with a Tanqueray twist.
The beauty of automation is the unseen magic that takes place when multiple triggerable events happen simultaneously to frame precision. Pergo wanted us to stress test their flooring in multiple scenarios, so we did just that – having our cowgirl rope lemonade, chess board falling, garden equipment tumbling, water balloon fighting, pots splashing, dogs mud tracking, and toy car racing – all captured using an actuators timed with the BOLT arm move and shot on our Phantom Flex4K
High-speed cinematography meets virtual production in our most recent R&D piece. Slow motion cinematography on an LED volume is crucial for dynamic shots like tabletop food/beverage/product and high-octane action sequences. Our latest R&D project involved capturing a high-speed Johnnie Walker pour in a virtual London Pub at 120 frames per second, using high refresh rate LED panels and robotics.
Helping craft a new visual for one of the most iconic musicians of all time is beyond an honor and privilege. Tom Petty’s music has been a uniting bedrock of American culture- bringing people together for generations. This short story, written and directed by Warren Fu and staring Lauren Cohan is latest fairytale in the legendary Tom Petty catalog. We hope this lives up to Tom’s legacy and provides a light-hearted moment in what has been such a challenging year for so many. Thank you to our Atlanta film community for accepting the challenge!
-Director: Warren Fu
–Co-Pro Partner: Partizan Entertainment
–EP: Julie Fong, Sara Nix
–Producers: Jona Ward, Paris Schulman, Sam Green
–DP: Tom Banks
–Production Designer: Taylor Wynn
–Art Director: Eliza Chance
–Editor: Doobie White
-Alice: Lauren Cohan
–Tiny/Biggie: Warren Fu
–Organizational Guru: Meagan Kong
-Smug Date Guy: AJ Jones
-DJ Date: Danielle Lyn
-Handsome Model Date: Will Poston
-Production Supervisors: Mike Fecadu, Carlos Velasco
-Asst Prod Supervisor: January Knight
-1st AD: Matt Goodwin
-1st AC: Neil Deerman
-Gaffer: Ben Lambeth
-Key Grip: Gabe Pippas
-360 Cam/BTS: Nick Tabidze
-Character Concept Designs: Warren Fu
-Tiny/Biggie Fabricator: Hex Mortis
-Fabrication Asst: Marti Wheeler, Rik Hayes, Tonilee Marrone
-Storyboards: Brian Essig-Pappard
-Location Manager: Brian ‘Bfree’ Freedman
-Location Asst: Marcy McKenzie
-Compliance Asst: Keith Pearson
-Set Medic: Tereasa Lakes
-Production Accountant: Parker Thomson
-Key Set PA: Jacob Price
-PAs: Thanie Wijaya, Mia Rose, Jill Christerson, Simone Kilgore
-VFX: Digital Axis Visual Effects Company
-Post Production: Therapy Studios
Usher’s new visual “Good Good,” ft. Summer Walker and 21 Savage, brings the application of motion control to a new level, while telling a story of heartbreak following reconciliation and closure. Like Usher says, “We good good, but we still good.”
For all you Cyberpunk 2077 fans, we teamed up with director Mike Diva of Lord Danger in capturing Run the Jewels doing their thing for this insane project “No Save Point”. This project was highly collaborative and pushed our BOLT Cinebot to it’s maximum speed and agility.
Pursuit of the Unseen
We believe the best technology is the kind you don’t notice – it’s simply felt. For us, innovation isn’t about spectacle; it’s about finding new ways to translate the heart of a message in the most efficient and compelling way possible.
