Recent Projects
For creative brands & collaborators with a thirst for bold content that ignites every sense, we translate what matters into actionable production steps; empowering storytellers with curated teams and tools to materialize imagination.
This is a project close to our hearts — we wrote, directed, and produced a short music film for Lee Daniels’ TV show STAR – probing the difficult subject of police brutality in communities of color. This story chronicles the cyclical nature of police-related violence in poor neighborhoods where both sides live in fear. We [beat by beat] choreographed the fatal encounters; capturing them using the cutting edge of motion control robotics and high-speed cameras to illuminate those critical 3-second moments.Our hope is this film bridges the conversation gap and generates meaningful and productive dialogue around the subject of police brutality in America.
The Future is Now
The holidays are finally upon us, and we’re excited to unveil our newest virtual production short, ‘THE FUTURE IS NOW.’
We love shooting narrative shorts as a means of challenging our creative and R&D teams. This one involved shooting 4 seasons – morning/noon/night, all within our 2 day shooting schedule; adding real-time animations, DMX lighting, and robots. HUGE thank you to our talented cast, dedicated crew, and supportive Atlanta community.
Usher’s new visual “Good Good,” ft. Summer Walker and 21 Savage, brings the application of motion control to a new level, while telling a story of heartbreak following reconciliation and closure. Like Usher says, “We good good, but we still good.”
Helping craft a new visual for one of the most iconic musicians of all time is beyond an honor and privilege. Tom Petty’s music has been a uniting bedrock of American culture- bringing people together for generations. This short story, written and directed by Warren Fu and staring Lauren Cohan is latest fairytale in the legendary Tom Petty catalog. We hope this lives up to Tom’s legacy and provides a light-hearted moment in what has been such a challenging year for so many. Thank you to our Atlanta film community for accepting the challenge!
-Director: Warren Fu
–Co-Pro Partner: Partizan Entertainment
–EP: Julie Fong, Sara Nix
–Producers: Jona Ward, Paris Schulman, Sam Green
–DP: Tom Banks
–Production Designer: Taylor Wynn
–Art Director: Eliza Chance
–Editor: Doobie White
-Alice: Lauren Cohan
–Tiny/Biggie: Warren Fu
–Organizational Guru: Meagan Kong
-Smug Date Guy: AJ Jones
-DJ Date: Danielle Lyn
-Handsome Model Date: Will Poston
-Production Supervisors: Mike Fecadu, Carlos Velasco
-Asst Prod Supervisor: January Knight
-1st AD: Matt Goodwin
-1st AC: Neil Deerman
-Gaffer: Ben Lambeth
-Key Grip: Gabe Pippas
-360 Cam/BTS: Nick Tabidze
-Character Concept Designs: Warren Fu
-Tiny/Biggie Fabricator: Hex Mortis
-Fabrication Asst: Marti Wheeler, Rik Hayes, Tonilee Marrone
-Storyboards: Brian Essig-Pappard
-Location Manager: Brian ‘Bfree’ Freedman
-Location Asst: Marcy McKenzie
-Compliance Asst: Keith Pearson
-Set Medic: Tereasa Lakes
-Production Accountant: Parker Thomson
-Key Set PA: Jacob Price
-PAs: Thanie Wijaya, Mia Rose, Jill Christerson, Simone Kilgore
-VFX: Digital Axis Visual Effects Company
-Post Production: Therapy Studios
For all you Cyberpunk 2077 fans, we teamed up with director Mike Diva of Lord Danger in capturing Run the Jewels doing their thing for this insane project “No Save Point”. This project was highly collaborative and pushed our BOLT Cinebot to it’s maximum speed and agility.
It’s been nearly 6 years since we rescued Rocco from his incredibly repetitive work at a car manufacturing plant. Since then, our robotic family has grown to include Bolt and the many specialty rigs we build to accomplish our flavor of visual voodoo. Today, we are proud to welcome BOLT Jr.+ and UR bot; all fully integrated w/ MRMC’s premier motion control software, Flair 7. Welcome to the family little ones.
Change
Part one of a two-part abstract visual for the synth pop duo, GGFO. This project is Colin Michael Quinn’s solo directorial debut. Colin initially wrote the concept while falling for the woman who would be come his future wife; inspiring many of the themes running through both music videos. “Change” is shot mostly in-camera, using macro photography, motion control and liquid chemistry to achieve the sky/planet effects.
Touch
Part two of a two-part abstract visual for the synth pop duo, GGFO. Like “Change,” “Touch” is shot mostly in-camera, using macro photography, motion control and liquid chemistry to achieve the sky/planet effects. To bring the planet’s atmosphere to life, Colin Quinn (Director and Cinematic Engineer) mixed thera fluid, milk, and paint in a petri dish, and shot it using a macro lens on our BOLT. For the live action planets, the first scene is shot on a giant lime deposit located conveniently behind our studio and the dance scenes were shot inside of a marble quarry in rural Georgia.
Reel features work across Food, Beverage, Sports, Apparel, Industrial, and Beauty. All images are captured with a Phantom Flex4K with some MOCO elements and triggerable events. Special thanks to all of our production friends and agency collaborators who helped make these brand images possible.
Reel features Motion Control work captured on the BOLT with a variet of cameras: Phantom Flex4K, SONY Venice, and Alexa Mini. Special thanks to all of our production friends and agency collaborators who helped make these images possible.
Our challenge in making this piece: how do we explore the unseen within Bally’s 1851 artisan heritage in a riveting fashion while staying true to the brand identity? In bringing this to life, we captured the shoe building process practically with our micro precision BOLT arm. We achieved tight action shots to convey meticulous, artisan touch; tying it all together with a custom rhythmic and symphonic score to run as a thematic music build.
The beauty of automation is the unseen magic that takes place when multiple triggerable events happen simultaneously to frame precision. Pergo wanted us to stress test their flooring in multiple scenarios, so we did just that – having our cowgirl rope lemonade, chess board falling, garden equipment tumbling, water balloon fighting, pots splashing, dogs mud tracking, and toy car racing – all captured using an actuators timed with the BOLT arm move and shot on our Phantom Flex4K
To make this performance by A Boogie Wit Da Hoodie visceral and memorable, we submerged a baby grand piano in a diving pool and had him literally perform underwater. This was challenging for many reasons, one being that the baby grand did not want to sink; it was continuously turning on its side. After a long wet day full of safety divers, underwater enclosures, mermaids, and bubble machines, we got the performance we imagined!
Project Details
Director: The RiTE Brothers (Colin Michael Quinn, Justin Dombrowski)
Executive Producer: Paris Schulman
Line Producer: Sam Green
Postproduction: The RiTE Brothers
Label: Atlantic Records
Pursuit of the Unseen
Curiosity-driven research provides the gateway to powerful, interconnected and immersive production methods where any idea can be realized on-demand.
Innovative Storytellers
Safe has plans; crazy has stories” – a maxim that serves TK McKamy as a constant reminder to embrace life beyond practicality. It is no wonder then, that McKamy is a force to be reckoned with as his work displays both the polished markings of a true perfectionist as well as the confident vulnerability of a collaborator. TK McKamy’s endearing approach, classic cinema style and soulful storytelling have garnered his work over two billion+ streams; two CMT Video of the Year Awards, two CMA Video of the Year Awards, ACM awards, four TELLY Awards and WEBY advertising awards; amongst 50+ other nominations. TK’s life experiences are quite eclectic: playing soccer in Japan, winning a reality TV competition for directing, unintentionally delivering babies in Haiti, documenting untouched tribes of southern Ethiopia, big brand creative director, husband and father, performer and intellect, apolis; TK is a true jack-of-all-trades and a master at capturing the human experience. McKamy’s sincere enthusiasm for his work makes for an extremely comfortable creative environment while his leadership provides a level of efficiency and confidence that is crucial to any set. Born in Stone Mountain Georgia and raised in small town Kentucky, TK is forever a student of the human experience. This drive and ambition is what TK brings to the table with every project he touches, as well as knowing that in order to create a memorable story, you have to be willing to explore a little crazy.
As a director, TK has worked with some of the world’s largest brands including Coca Cola, Verizon, Diageo, Toyota, Warner Bros, and many more. His ability to weave narrative in music videos has garnered TK with two CMA Music Video of the Year awards.
TK McKamy Reel 2021
What Do You Think Of | Lauren Alaina ft. Lukas Graham
Tanqueray | Sunshine in a Glass
Ryan is a narrative writer / director with expertise in stunts, drama, comedy, and cinema tech. His genre-bending work explores social and cultural topics, while immersing audiences in fresh, engaging worlds filled with vibrant characters.
Ryan collaborates with world-leading puppeteers, creature performers, and action designers on projects around the globe. He’s built and managed several international teams from the ground up, and has adventured to 30+ countries.
Ryan brings his expertise and enthusiasm to leading brands, films, animations, and immersive experiences.
With RiTE Ryan has applied motion control, high speed, and virtual production to further elevate his work.
A member of SAG-AFTRA, Ryan has performed on several of the highest grossing projects of all time : The Walking Dead, Stranger Things, Spider-Man : No Way Home, etc.
Director Reel | 2022
Nika Tabidze is the son of Georgian immigrants and was raised in a small farm town in West Virginia. Experiencing the world from the lenses of his community and family, he sought to bridge the gap in conversations between juxtaposing forces. Nika graduated with a Bachelor’s degree in Biology and a Master’s degree in Journalism from West Virginia University. During his time there, he created a theatre organization where he directed and produced sold out shows that focused on diversity and inclusion while also directing short films that screened at the Cannes Film Festival. Nika enjoys incorporating bleeding edge technology in his work to find new perspectives and currently works at RiTE Media in Atlanta where he directs music videos, documentaries, and virtual productions. Nika also actively co-manages ROSTER ATL, an organization dedicated to providing experience and resources to young filmmakers.
Director's Reel | 2022
Branded Documentary Reel | 2024
Adam Feuerman is an American cinematographer based in Los Angeles, California. Early in his career he earned a reputation for making the most out of tough shooting situations. His run and gun roots soon paid off with fast-paced commercial productions around the world. Adam now possesses that rare combination of art and efficiency, solving production challenges quickly while creating beautiful imagery.
CineReel
