Recent Projects
For creative brands & collaborators with a thirst for bold, premium content that ignites every sense, we translate what matters into actionable production steps; empowering storytellers with curated teams and tools to materialize imagination.
Being immersed in story is no longer just the end goal.. with Virtual Production we can be fully immersed as we CAPTURE story. Director TK McKamy had a surrealistic vision that called for this new method of filmmaking -and importantly, he had the trust of Lauren Alaina and Lukas Graham to visually translate their powerful duet.
What Do You Think Of? is the latest use case in our now four-year research and development journey to Smart Stage, and we’re so proud to have the opportunity to build new worlds and tell new stories. THANK YOU to our incredibly talented and devoted RiTE team -without you guys, none of this is possible!
Helping craft a new visual for one of the most iconic musicians of all time is beyond an honor and privilege. Tom Petty’s music has been a uniting bedrock of American culture- bringing people together for generations. This short story, written and directed by Warren Fu and staring Lauren Cohan is latest fairytale in the legendary Tom Petty catalog. We hope this lives up to Tom’s legacy and provides a light-hearted moment in what has been such a challenging year for so many. Thank you to our Atlanta film community for accepting the challenge!
-Director: Warren Fu
–Co-Pro Partner: Partizan Entertainment
–EP: Julie Fong, Sara Nix
–Producers: Jona Ward, Paris Schulman, Sam Green
–DP: Tom Banks
–Production Designer: Taylor Wynn
–Art Director: Eliza Chance
–Editor: Doobie White
-Alice: Lauren Cohan
–Tiny/Biggie: Warren Fu
–Organizational Guru: Meagan Kong
-Smug Date Guy: AJ Jones
-DJ Date: Danielle Lyn
-Handsome Model Date: Will Poston
-Production Supervisors: Mike Fecadu, Carlos Velasco
-Asst Prod Supervisor: January Knight
-1st AD: Matt Goodwin
-1st AC: Neil Deerman
-Gaffer: Ben Lambeth
-Key Grip: Gabe Pippas
-360 Cam/BTS: Nick Tabidze
-Character Concept Designs: Warren Fu
-Tiny/Biggie Fabricator: Hex Mortis
-Fabrication Asst: Marti Wheeler, Rik Hayes, Tonilee Marrone
-Storyboards: Brian Essig-Pappard
-Location Manager: Brian ‘Bfree’ Freedman
-Location Asst: Marcy McKenzie
-Compliance Asst: Keith Pearson
-Set Medic: Tereasa Lakes
-Production Accountant: Parker Thomson
-Key Set PA: Jacob Price
-PAs: Thanie Wijaya, Mia Rose, Jill Christerson, Simone Kilgore
-VFX: Digital Axis Visual Effects Company
-Post Production: Therapy Studios
Nailed It
Hex Plays Chess
An Inside Look
We’re proud to introduce our latest R&D breakthrough in the pursuit of the unseen: the world’s first integration of motion control robotics with real-time virtual production. Thanks to the hard work of our team and our continued support from our partners @epicgames @sony and @mrmoco1 we are one step closer to bringing these tools to indie filmmaking. For this R&D test case, our greatest challenge was to create an expansive desolate environment in very limited space -using unreal engine, rear projection, LED walls, a giant robot, popsicle sticks, and glue.
For all you Cyberpunk 2077 fans, we teamed up with director Mike Diva of Lord Danger in capturing Run the Jewels doing their thing for this insane project “No Save Point”. This project was highly collaborative and pushed our BOLT Cinebot to it’s maximum speed and agility.
It’s been nearly 6 years since we rescued Rocco from his incredibly repetitive work at a car manufacturing plant. Since then, our robotic family has grown to include Bolt and the many specialty rigs we build to accomplish our flavor of visual voodoo. Today, we are proud to welcome BOLT Jr.+ and UR bot; all fully integrated w/ MRMC’s premier motion control software, Flair 7. Welcome to the family little ones.
Change
Part one of a two-part abstract visual for the synth pop duo, GGFO. This project is Colin Michael Quinn’s solo directorial debut. Colin initially wrote the concept while falling for the woman who would be come his future wife; inspiring many of the themes running through both music videos. “Change” is shot mostly in-camera, using macro photography, motion control and liquid chemistry to achieve the sky/planet effects.
Touch
Part two of a two-part abstract visual for the synth pop duo, GGFO. Like “Change,” “Touch” is shot mostly in-camera, using macro photography, motion control and liquid chemistry to achieve the sky/planet effects. To bring the planet’s atmosphere to life, Colin Quinn (Director and Cinematic Engineer) mixed thera fluid, milk, and paint in a petri dish, and shot it using a macro lens on our BOLT. For the live action planets, the first scene is shot on a giant lime deposit located conveniently behind our studio and the dance scenes were shot inside of a marble quarry in rural Georgia.
Reel features work across Food, Beverage, Sports, Apparel, Industrial, and Beauty. All images are captured with a Phantom Flex4K with some MOCO elements and triggerable events. Special thanks to all of our production friends and agency collaborators who helped make these brand images possible.
Reel features High-Speed work captured with a Phantom Flex4K. Shout out to the incredible filmmakers we’ve had the privilege of working alongside! Projects include: Zombieland 2, The Walking Dead, Watchmen, GGFO, Bad Boys 3, Sextuplets, Stranger Things,
Reel features Motion Control work captured on the BOLT with a variet of cameras: Phantom Flex4K, SONY Venice, and Alexa Mini. Special thanks to all of our production friends and agency collaborators who helped make these images possible.
Our challenge in making this piece: how do we explore the unseen within Bally’s 1851 artisan heritage in a riveting fashion while staying true to the brand identity? In bringing this to life, we captured the shoe building process practically with our micro precision BOLT arm. We achieved tight action shots to convey meticulous, artisan touch; tying it all together with a custom rhythmic and symphonic score to run as a thematic music build.
The beauty of automation is the unseen magic that takes place when multiple triggerable events happen simultaneously to frame precision. Pergo wanted us to stress test their flooring in multiple scenarios, so we did just that – having our cowgirl rope lemonade, chess board falling, garden equipment tumbling, water balloon fighting, pots splashing, dogs mud tracking, and toy car racing – all captured using an actuators timed with the BOLT arm move and shot on our Phantom Flex4K
To make this performance by A Boogie Wit Da Hoodie visceral and memorable, we submerged a baby grand piano in a diving pool and had him literally perform underwater. This was challenging for many reasons, one being that the baby grand did not want to sink; it was continuously turning on its side. After a long wet day full of safety divers, underwater enclosures, mermaids, and bubble machines, we got the performance we imagined!
Project Details
Director: The RiTE Brothers (Colin Michael Quinn, Justin Dombrowski)
Executive Producer: Paris Schulman
Line Producer: Sam Green
Postproduction: The RiTE Brothers
Label: Atlantic Records
Pursuit of the Unseen
Curiosity-driven research provides the gateway to powerful, interconnected and immersive production methods where any idea can be realized on-demand.
Innovative Storytellers
What Do You Think Of | Lauren Alaina ft. Lukas Graham
TK McKamy born January 17, 1983) is an American film director, screenwriter, and editor known for directing music videos. TK was born in Stone Mountain, Georgia and raised in the small town of Nicholasville, Kentucky.
TK is fearless in the pursuit of engaging audiences through his storytelling ability and effectively adopts emerging technologies like Virtual Production in his creatives. Not only does TK have a proclivity for detail-oriented storytelling, he is also an excellent communicator and gives his talent the tools and resources they need to exceed expectations on set.
As a director, TK has worked with some of the world’s largest brands including Nike, Coca Cola, Toyota, Warner Bros, and many more. His ability to weave narrative in music videos has garnered TK with two CMA Music Video of the Year awards.
Delissio
Pepsi Blue
Starbucks Nitro
Etienne Proulx is internationally regarded as an acclaimed director and cinematographer in the technical high-speed motion control tabletop advertising industry. Over the years, as he traveled around the world to shoot all sorts of commercials first as a beer stylist / liquid stylist and then as a director & DoP in different and often difficult environments, combined with his expertise as master rigger and great artistry of the film industry, he also designed a tabletop studio to R&D at home in Montreal to always evolve between his projects and travel. His forte is really the R&D process. He always does extensive preparation and tests in order to find the best frames, beautiful lighting, compositions and movements to highlight the product. After doing that structural part, he focuses on texture and FX to find the best never seen images. Mesmerizing shots. Working closely along the way with the creative teams It is his life… He feels so inspired by this and he never gets tired of it! Never!
Director Reel | 2020
Ryan was born and raised in the small city of Buffalo, NY; it was there that he developed a passion for storytelling. His primary work is in writing / content development, directing narrative content, and leading teams. Ryan’s work includes the Sci-fi narrative GROBB (2019), the dark comedy 19 Covid Lane (2020), the TV Pilot 64/8 (2016), the American Civil War epic SHENANDOAH (2017). Commercially he has collaborated with some of the world’s leading brands including Reebok, PGA Tour, World Organization, Act on Climate, Rescue Me! and many more.
Outside of film, Ryan travels often, is mildly conversational in four languages, and is learning how to spin dragon staff. He is a former member of the USA sports martial arts team, and teaches and trains Filipino Martial Arts, all while trying to be the most authentic and inspired human he can be.
CineReel
Adam Feuerman is an American cinematographer based in Los Angeles, California. Early in his career he earned a reputation for making the most out of tough shooting situations. His run and gun roots soon paid off with fast-paced commercial productions around the world. Adam now possesses that rare combination of art and efficiency, solving production challenges quickly while creating beautiful imagery.
Experiences by Design
Visual Engineering Reel
Colin Michael Quinn grew up in Georgia where, as a child, he developed an affinity for motion pictures and technology. His love for film and the pursuit of the inner workings of all things led Colin on an incredible journey, starting with production design, and continuing into post production, cinematography, and directing.
Colin Quinn has made himself a force of nature on set; innovating and integrating new technologies with classic elements of filmmaking, which has made Colin one the most proficient and prolific Cinematic Engineers and Motion Control Operators in the world.
His experimentation never stops. When not on set, you can find Colin building remote control catapults, 3D printing macro lenses, making custom LED lights and mounting flame throwers on robots.Colin is working hard to push the envelope further as RiTE Media dives deeper into the realm of Virtual Production.
NemosyneCineReel
Luc Delamare is a Los Angeles based Director of Photography whose initial passion for film developed as a self taught Visual Effects Compositor. Born in Silicon Valley, Luc Delamare grew up splitting his time between his hometown of Los Altos and Southern France. After studying graphic design and film production at the Freestyle Academy of Communication and Arts Technology, Luc moved to Los Angeles to attend the School of Film and Television at Loyola Marymount University where his passion for cinematography grew.
Following his formal education, Luc has built an extensive portfolio that encompasses a diverse array of formats and genres, including feature film, documentary, web series, music videos, and now virtual production. Luc’s commercial DP work has featured personalities such as Olivia Munn, Alex Morgan and Canelo Alvarez. As a VFX supervisor he has worked with various clients including Apple, NASA, Western Union, Vivo, and 20th Century Fox.
Outside of film, Luc is a self-proclaimed “closet-musician,” loves typography, and draws inspiration from his favorite painter, Rembrandt.
Unreal Life
For over 20 years Kevin Christopher has been honing his skills in Animation, Visual Effects and Editing. His passion for great storytelling and his unlikely background in architecture and engineering has brought a unique skillset to virtual production. As an award winning editor he knows what it takes to remove the words “fix it in post” from the production lexicon.
Prior to serving as the Solutions Architect, and Post Production Supervisor Kevin spent years providing editorial services for clients such as Home Depot, Coca Cola, and Turner Classic Movies. Kevin has worked on film restorations of feature films as well as creating and designing DVD and Blu-Ray’s for distribution. Kevin even worked on the 10 disc set of the Dragon Ball Z – Frieza Saga.
Kevin’s goal is to move much of VFX from Post production to Pre Production so that what’s captured in camera is as dynamic as possible and allows the actors to feel as if they were in the environment, thus creating the most genuine performance possible.
Pergo | Floor Stories
High Speed Reel
Justin Dombrowski is a director, cinematographer, and phantom technician based in Atlanta, Georgia and surrounding areas. His work consists of feature films, television shows and commercial productions that are watched at a global scale. Some of his specialties are motion control, High speed photography and tabletop/ macro shooting. Justin has won cinematography awards for short films and music videos with some of his projects having hundreds of millions of views online. He collaborates with some of the most prolific and influential filmmakers working today.
