Paris Schulman, CEO Rite Media Opening Thoughts In an era where technology continuously reshapes how stories are told, virtual production (VP) emerges as a groundbreaking tool, transcending traditional filmmaking barriers. The recent Sonic Drive-In ad campaign, spearheaded by Mother LA, Trevor TV, and RiTE Media, underscores this innovation. Tasked with producing five dynamic commercials within […]

Paris Schulman, CEO Rite Media Wander into any gathering of the creatives these days and you might find the usual gossip and industry chatter has shifted toward a more doom-like tone; the collective hyperventilating about the inevitable AI apocalypse. You’ll learn that entertainment industry jobs will soon be shrink-wrapped and the essence of human creativity […]