Paris Schulman, CEO Rite Media Executive Summary Generative AI is exploding—and much of it remains speculative. In advertising, the stakes are higher than ever: more formats, faster timelines, and rising demands for content that scales without losing brand integrity. With so much hype surrounding AI’s creative potential, RiTE Media set out to test what this […]

Paris Schulman, CEO Rite Media Opening Thoughts In an era where technology continuously reshapes how stories are told, virtual production (VP) emerges as a groundbreaking tool, transcending traditional filmmaking barriers. The recent Sonic Drive-In ad campaign, spearheaded by Mother LA, Trevor TV, and RiTE Media, underscores this innovation. Tasked with producing five dynamic commercials within […]

Paris Schulman, CEO Rite Media Wander into any gathering of the creatives these days and you might find the usual gossip and industry chatter has shifted toward a more doom-like tone; the collective hyperventilating about the inevitable AI apocalypse. You’ll learn that entertainment industry jobs will soon be shrink-wrapped and the essence of human creativity […]