An Introduction to Virtual Production
Experience the power of real-time visualization with our virtual production services, powered by LED volumes. Unlike traditional green screen technology that leaves much to post-production, our advanced LED volumes allow directors to see and interact with digital environments right on the set. This immediate visual feedback facilitates on-the-spot creative decisions, ensuring your vision comes to life just as you imagine it.
Recent Projects
For creative brands & collaborators with a thirst for bold content that ignites every sense, we translate what matters into actionable production steps; empowering storytellers with curated teams and tools to materialize imagination.
A deranged Santa struggles to convince the world of an impending invasion, only to be the reason for their arrival.
The holidays are finally upon us, and we’re excited to unveil our newest virtual production short, ‘THE FUTURE IS NOW.’
We love shooting narrative shorts as a means of challenging our creative and R&D teams. This one involved shooting 4 seasons – morning/noon/night, all within our 2 day shooting schedule; adding real-time animations, DMX lighting, and robots. HUGE thank you to our talented cast, dedicated crew, and supportive Atlanta community.
Raise your spirits with a mesmerizing slow-motion journey through the world of Johnnie Walker, brought to life on an LED volume.
We teamed up with director Mike Diva of Lord Danger in capturing Run the Jewels doing their thing for this insane project %u201CNo Save Point%u201D. This project was highly collaborative and pushed our BOLT Cinebot to it’s maximum speed and agility.
RTJ Music Visual for the much-anticipated release of Cyberpunk 2077
For all you Cyberpunk 2077 fans, we teamed up with director Mike Diva of Lord Danger in capturing Run the Jewels doing their thing for this insane project “No Save Point”. This project was highly collaborative and pushed our BOLT Cinebot to it’s maximum speed and agility.
The official music video for Lauren Alaina’s “What Do You Think Of” Duet with Lukas Graham.
Being immersed in story is no longer just the end goal.. with Virtual Production we can be fully immersed as we CAPTURE story. Director TK McKamy had a surrealistic vision that called for this new method of filmmaking -and importantly, he had the trust of Lauren Alaina and Lukas Graham to visually translate their powerful duet.
What Do You Think Of? is the latest use case in our now four-year research and development journey to Smart Stage, and we’re so proud to have the opportunity to build new worlds and tell new stories. THANK YOU to our incredibly talented and devoted RiTE team -without you guys, none of this is possible!
Practical Meets Virtual
We embolden our team by bringing together multi-disciplined experts early in the challenge. We believe the best results are achieved with open-minded, fluid, iterative processes and rigorous candor. And of course we relish the journey because it’s fun and we love what we do!
Real-time digital environment visibility empowers directors and cinematographers with creative flexibility, enabling on-the-fly changes and enhancing the filmmaking process
When combined with Virtual Production, Motion Control and Automation gives creatives a new set of tools to shoot content with total precision and detail control.
Virtual production can eliminate the need for costly location shoots, significantly reducing travel expenses, logistical complications, and post-production costs tied to cumbersome CGI.
LED volumes offer immersive and realistic lighting conditions, accurately reflecting on actors and physical props, thereby contributing to an enhanced level of realism in the final product.
Actors perform in an immersive, interactive environment instead of in front of green screens. This leads to more natural performances as as they can respond to their actual surroundings.
The same LED volume can be used to create an almost infinite number of digital environments, offering unparalleled creative possibilities, making it an extremely versatile tool for any type of production.
Amid ongoing global health concerns, the ability to seamlessly simulate any location in a controlled, on-set environment reduces the need for travel and crowded on-location shoots.
By effectively reducing the need for costly on-location shoots and extensive physical set building, virtual production can emerge as a remarkably environmentally friendly approach to filmmaking.
Oversees the virtual production process; working closely with the director and virtual production departments to ensure the execution of the creative vision in all aspects of the process.
Responsible for planning, budgeting, and scheduling the virtual production project, as well as overseeing the management of the production team, resources, and finances to maintain a seamless workflow.
This role involves overseeing the technical aspects of real-time rendering and virtual environment creation. They work closely with the Virtual Art Dept. and ensure that everything runs smoothly on set.
Supervises the technical aspects of real-time rendering and virtual environment creation, collaborating closely with the Virtual Art Department to ensure seamless operations on set.
Synchronizing physical and virtual cameras between the physical set and virtual environment, ensuring realistic camera movements are achieved.
Responsible for the setup, maintenance, and troubleshooting of the LED wall, ensuring that it is properly calibrated for color accuracy, brightness, and resolution.
Keep In Touch
Tel.: +1 (404) 932-4301
3133 Continental Colony Pkwy SW
Atlanta, GA, 30331, United States