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RiTE Media

Home
About
Work
Innovation
Virtual Production
Open Source
Contact

How Can We Help?

Our services run deep and are backed by over ten years of experience.

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RiTE Media

RiTE Media

RiTE was founded on the core belief that, as artists, we have a responsibility to advance culture; to inspire the pursuit of the unseen through authentic creative expression

Resources

Resources

Virtual Production Deck
Volume Spec Sheet
BOLT & BOLT Jr+
Rig Spec Sheet
UNREAL Field Guide
Automative VP

IG Stream

IG Stream

Virtual Camera Mimic lets us design moves on an iP

Virtual Camera Mimic lets us design moves on an iPad/iPhone, send them straight to the robot, and repeat them with film-level precision. Efficient. Flexible. Repeatable.

Big thanks to @ryan.mono for pioneering this workflow with us and to @maditellsall for the great conversation on her podcast!

Our short “Under the Infinite” just had its premie

Our short “Under the Infinite” just had its premiere at the @hollyshorts Film Festival! A huge thanks to the cast, crew, and everyone else who helped bring this story to life.

AI isn’t about replacing the team. It’s about scal

AI isn’t about replacing the team. It’s about scaling the output — safely and strategically.
We’re using it to turn one production into exponential deliverables. All custom. All clear.

Light’s shifting? Scene not working? With virtual

Light’s shifting? Scene not working?
With virtual production, we can adjust in real-time without resetting, relighting, or rolling back.
This is what modern directing looks like.

Another shout out to @motrltd!

What car do you want in the background? What color

What car do you want in the background?
What color? Headlights on or off?
Who’s driving?
In the volume, we can make all those decisions — before we even roll. Then, quick changes on-site.

Special thanks to the team over at @motrltd for their part in bringing these spots to life!

Five separate commercials (52 for the year). Tight

Five separate commercials (52 for the year). Tight timeline. No way to shut down a restaurant.

Virtual production lets us scale the creative - and stay efficient - without losing the energy of a real-world Sonic lot.

What if you could shoot multiple national spots wi

What if you could shoot multiple national spots without closing a location, chasing light, or losing creative control AND saving 30% on costs (vs green screen)?

That’s what we did for Sonic. With Trevor TV, we built a fully virtual Sonic lot using photogrammetry, real-time CGI, and virtual production.

Virtual production isn’t just for tentpole films anymore —it’s changing the way commercials get made.

This was built using client-owned assets and every

This was built using client-owned assets and every step was vetted with legal to keep the process clear, human-led, and future-facing.

Under the hype, there’s real potential: not to replace production, but to rethink how we scale and imagine it.
We shot this before Veo 3 dropped. Since then, the bar for quality - and the timeline for adoption - has moved fast.

Light. Framing. Intent. This is still a tool — one

Light. Framing. Intent. This is still a tool — one that requires a team who understands cinematography, prompting, iteration, and quality control.

It only works if you know how to use it.

And because it’s trained entirely on client-owned assets, the process is clean, transparent, and ready for real-world use.

Shout out to our skilled team!
EP: @quantum.parii
AI Supervisor: @vp_kevin_c
AI Consultants: @undercurrentxr
Photographer: @nate_dorn_images
Food Stylist: @vanessaparkerfoodstylist
Still Assist and BTS: @nikatabidze_
Colorist: @johnnythecolorist

RiTE is true expression. ©